The company started it activities in 1980 and was incorporated in 1986. The main shareholders
are Maurice Weinstock, generally known as ''Mickey'' and Rachella Weinstock, a leading figure in
the export world.
Early experiences include more than twenty years in the timber industry in what was southern
Rhodesia where the late Harry Weinstock, father of Mickey, was one of the pioneers of the timber
industry in that country. He was the first man to produce veneers, plywood and blockboard as
well as the first to produce chipboard by building his own factory to consume the waste from the
plywood and joinery activities. No mean feat in the heart of Africa!
This ''hands-on'' experience proved invaluable to Mickey in developing and strengthening world
wide contacts to build a new business in Israel after arriving here in 1973, together with his
Over the past twenty years, the company and its management have been instrumental in introducing
a number of new products to the israel market. amongst these are american hardwoods, mdf ,osb
and moulded hardboard door panels. the marketing experience acquired during this process places
us in a unique position and we are well able to take advantage of new products arriving in the
The next generation of management includes specialists highly trained and educated in marketing
and sales, construction engineering and computers.